The Morning After: Wednesday, September 20th 2017

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Welcome to your Wednesday. We've got our full verdict on Apple's iPhone 8. You'll have to wait to see how the iPhone X fares, but now Google is the latest company angling for our new smartphone-buying dollars. And, oops, the phone…
Source: Engadget

Steam has a “review bomb” problem—but will this new feature fix it?

Enlarge (credit: Valve Software)

Steam, the largest digital PC game storefront in the West, continues to struggle with user-contributed game reviews. Valve launched the feature in 2013, and since then, it has seen various updates to deal with issues such as false and gamed reviews.

But none of those updates were much comfort to the game Firewatch last week. Its Steam review page was swarmed with negative reviews after its developer Campo Santo denounced the hateful speech of game streamer PewDiePie and issued DMCA challenges to that streamer’s videos about Firewatch.

Maybe it’s a coincidence that Valve not only announced a new Steam user review feature on Tuesday but also tied it in a huge way to the issue of “review bombing.” Either way, Steam store pages now come with a lot more data in the form of “review histograms.” What are they? How will they affect reviews going forward? And most importantly, is that enough action to deal with a noticeable rise in irrelevant and poisonous use of Steam’s storefront?

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Source: Ars Technica

Unwanted ads on Breitbart lead to massive click fraud revelations, Uber claims

Enlarge (credit: Bloomberg / Getty Images News)

Uber has sued an advertising firm, Fetch Media, over allegations that the British firm and its Japanese parent company, Dentsu, fraudulently billed Uber tens of millions of dollars for various fake online ads.

According to the lawsuit, which was filed Monday afternoon in federal court in San Francisco, Uber first realized that something was wrong when, earlier this year, the company began receiving complaints that its ads were appearing on Breitbart, a well-known conservative news website. Uber had specifically requested that its ads not appear on Breitbart at all.

However, when Uber looked into the matter, “the publisher-reported name of the websites and mobile applications where Uber advertisements supposedly appeared did not match the actual URL accessed. For example, one publisher retained by Fetch reported clicks on Uber ads as coming from placements such as ‘Magic_Puzzles’ and ‘Snooker_Champion.'”

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Source: Ars Technica

Twitch Prime brings ad-free streaming to Mexico

Amazon Prime debuted in Mexico earlier this year, and now the subscription service for the retailer's $970 million livestreaming platform is available as well. In case you forgot, Twitch Prime doles out free games, in-game items and other goodies via…
Source: Engadget